Productized Research
Know your UX debt. Fix it faster.
A UX Audit is a scoped, fixed-price diagnostic of your product's usability — expert review + user testing data + actionable roadmap, delivered in 1–6 weeks. No ambiguity. No scope creep.
The problem
You know something's wrong. You don't know what.
Dashboards show abandonment; support tickets pile up; PMs debate whether to redesign. But without evidence, any fix is a guess.
- High cart abandonment but no visibility into *when* users drop
- Feature adoption is stuck — users don't find them
- Support costs are rising but you can't pinpoint why
- New design direction — but no baseline to measure against
What a UX Audit delivers
- 50–100 prioritized usability issues with evidence
- Video of real users hitting friction (what, where, why)
- Prioritized roadmap: quick wins vs. structural fixes
- Fixed timeline, fixed price — no surprises
Tailored to your vertical
Works for any product type
🛒
E-commerce
Checkout flows, product discovery, cart abandonment, payment frictions
Retail & marketplace sites — Baymard's core vertical
⚙️
SaaS
Onboarding, feature discoverability, workflow efficiency, retention
Product apps, dashboards, collaboration tools
🏢
Physical + Digital
Omnichannel journeys, in-store + app integration, service moments
Banking branches, retail stores, field operations
📱
IoT & Connected Products
Device + app interaction, setup flows, first-time user experience
Smart home, wearables, industrial equipment UX
🤖
AI/GenAI Products
Model output interpretation, trust & transparency, error recovery
LLM interfaces, AI assistants, generative tools
Pricing
Choose your scope
Fixed price, fixed timeline. All tiers include a prioritized roadmap and executive readout.
Starter
Essential UX diagnostics for early-stage products.
$2,500
One-time project fee
- Heuristic evaluation (Nielsen's 10 usability principles)
- 25+ prioritized issues (severity-ranked)
- Executive summary + recommendations
- Turnaround: 1 week
Best for: New MVPs, founders validating UX assumptions
Start an auditProfessional
In-depth audit with unmoderated user testing for actionable insights.
$5,000
One-time project fee
- Heuristic evaluation + unmoderated usability testing (8–10 users)
- 50+ prioritized findings (severity-ranked with user evidence)
- Task success rates, key friction points, UX patterns analysis
- Executive summary + prioritized roadmap
- Turnaround: 2–3 weeks
Best for: Growing products, pre-redesign scoping, competitive benchmarking
Start an auditEnterprise
Full-scope audit: expert review + moderated testing + competitive analysis + accessibility.
Custom
Scoped to your needs
- Expert heuristic evaluation + moderated usability testing (12–15 users)
- 100+ findings with evidence, pattern analysis, and accessibility audit (WCAG)
- Competitive UX benchmarking against top 3 competitors
- Service design blueprinting (if applicable to physical/omnichannel)
- Prioritized roadmap with ROI estimates per fix
- Executive strategy session + live presentation
- Turnaround: 4–6 weeks
Best for: Enterprise products, major redesigns, regulatory/compliance needs
Start an auditWhat's included
Standard deliverables across all tiers
The format and depth scale with your tier; the rigor is consistent.
Audit Report
PDF + interactive findings dashboard with severity, evidence, and recommendations
Video Highlights
(Professional+) Redacted or full user session clips showing key friction
Prioritized Roadmap
Quick wins vs. structural issues; estimated effort and impact for each fix
Executive Readout
Live presentation of findings and strategy recommendations
Implementation Playbook
(Enterprise) Detailed spec for top 10 fixes, ready for eng handoff
How it works
From kickoff to roadmap in 4 steps
01
Intake
You provide product access, goals, and user context. 2–3 hours of your time.
02
Research
We conduct expert review + user testing. You watch live or receive recordings.
03
Analysis
Findings synthesized, prioritized by severity and impact. Video clips compiled.
04
Delivery
Report + roadmap + 30-min exec readout. Clear next steps for your team.
Common questions
UX Audit FAQs
How many users do you test?
Starter: 0 (expert review only). Professional: 8–10. Enterprise: 12–15+. Nielsen's research shows 5–8 users find 85% of issues; we exceed that.
Do you test my competitors?
Included in Enterprise tier. Professional tier can add competitive benchmarking for +$1,500. Starter focuses on your product only.
How long after we kick off until we have results?
Starter: 1 week. Professional: 2–3 weeks. Enterprise: 4–6 weeks. These are calendar days from the kickoff call.
Can we schedule the audit around our team's availability?
Yes. We're remote-first and work across timezones. Kickoff and readout are scheduled to your availability.
Do I get raw session videos?
Professional and Enterprise include redacted or full session clips (your choice). Starter is findings-only.
What if we disagree with a finding?
Findings are evidence-backed (user quotes, video clips, heuristic principles). We can discuss and revise during the readout.
Get clarity on what's broken. And a roadmap to fix it.
A UX Audit is the fastest, most affordable way to de-risk a redesign or validate a new direction.