Research Tools
Know your UXR budget upfront
Interactive calculator for research study costs. Choose your market, study type, tool, and participant count — get instant pricing and proposals.
Configure your study
You selected: 20 participants
Select a tool
Or let Penalva Research run it
We handle everything — recruitment, moderation, analysis, and reporting. Professional-grade research without the overhead.
Cost transparency
See exactly what you're paying: tool licensing, setup fees, incentives, moderator time — all broken down.
Regional pricing
Tool costs vary by market. We show real 2024 pricing for US, Brazil, LATAM, and Europe so you budget correctly.
Export your proposal
Download, copy to clipboard, or email your proposal directly. Everything you need to book your study.
FAQ
Common questions about research costs
Do I need to pay for participant recruitment?
Only if you choose an external participant incentive. If recruiting from your own customer base (internal), there's no incentive cost — just your time or our moderator fee.
What's included in moderator time?
Session facilitation, user guidance, note-taking, and video capture. The calculator shows the estimated time cost; actual moderation is often faster than the full session duration.
Can I mix internal and external participants?
Yes, but you'd need to split the calculation: internal participants (no recruitment cost) and external participants (with incentives). Contact us for a custom quote.
Why do tool costs vary by region?
Local participant pools, regulatory costs (GDPR in Europe), and market rates differ by country. The calculator reflects realistic 2024 pricing for each region.
Is the estimate final?
Estimates are accurate within ±10% based on your selections. Final pricing may adjust slightly depending on participant availability, timezone requirements, and complexity.
Can you help me run the study?
Yes. We offer full-service research sprints and UX audits, or we can oversee a study you run yourself via any of these tools. Book a consultation to discuss options.
Need help choosing a tool or study design?
Our research team can recommend the best approach for your project and budget. Let's talk.